The #1 Mental Toughness Books for Athletes Since 2002
Don't Go Into Battle Unarmed. Train Your Mental Toughness.
Trusted by Over 350,000 Athletes and Coaches
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25 Years Helping Athletes
Turn game-day pressure into confidence, composure, and resilience.
Build BIG-DOG Tactics
Perform better in games than you do in practice.
Lock In Your Focus
Learn how to calm down and focus when all eyes are on you.
You Gotta Believe
Take your mental game to the next level. Switch on your BIG-DOG Tactics and believe.
It's Not Magic
Competing mentally tough is tactical, not magic. Let your BIG DOG out.
Get the Book
Unleash your BIG-DOG competitive mindset.
WINNING STATE Mental Toughness for Young Athletes
Trusted by 350,000 athletes and coaches from every sport. Our tactics aren’t theory; they’re not hype. They’ve been battle-tested over five decades. They’ve won at the club, state, and national levels. They’re one-of-a-kind.
Is WINNING STATE mental toughness training different from sports psychology?
Yes! We don’t teach you how to cope with pressure. We teach you how to conquer it.
You step into the bright lights of competing calm, composed, and resilient, hard to rattle — ready to fight for every inch.
Is WINNING STATE mental toughness books for all sports?
Yes! WINNING STATE books are for all sports: softball, baseball, wrestling, basketball, football, hockey, volleyball, soccer, lacrosse, golf, swimming, or any competitive sport — mental toughness cannot be ignored.
Physical skills are critical.
Mental toughness wins championships.
Does WINNING STATE mental toughness training work?
Yes! We brought mental toughness training to the forefront of sports in 2002. We made mental toughness trainable. We haven’t stopped innovating.
If you’re serious about competing at the top of your game, WINNING STATE stands alone.
There’s a reason WINNING STATE is #1: We teach athletes how to conquer pressure and win.
Train your mental game to stay composed, instantly reset, and show up strong every game, every time.
PROMO CODES
$39
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WINSTATE10
$79
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WINSTATE15
$199
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WINSTATE20
Since 2002, WINNING STATE has been the #1 mental toughness books for young athletes in every sport.