Turn Nerves into Power.
Perform better in games than you do in practice.
Lock In Your Focus.
Block out the noise. Strictly focus on executing.
You Gotta Believe.
Join thousands of athletes who built a rock-solid mental game — they believe.
It's Not Magic.
Competing mentally tough takes training, not magic. Let your BIG DOG out.
Get the Book.
Unleash your BIG-DOG competitive mindset.
WINNING STATE Mental Toughness for Young Athletes
Trusted by 350,000 athletes and coaches from every sport. Our tactics aren’t theory; they’re not hype. They’ve been battle-tested over five decades. They’ve won at the club, state, and national levels. They’re one-of-a-kind.
Is WINNING STATE mental toughness training different from sports psychology?
Yes! We don’t teach you how to cope with pressure. We teach you how to conquer it.
You step into the bright lights of competing calm, composed, and resilient, hard to rattle — ready to fight for every inch.
Is WINNING STATE mental toughness books for all sports?
Yes! WINNING STATE books are for all sports: softball, baseball, wrestling, basketball, football, hockey, volleyball, soccer, lacrosse, golf, swimming, or any competitive sport — mental toughness cannot be ignored.
Physical skills are critical.
Mental toughness wins championships.
Does WINNING STATE mental toughness training work?
Yes! We brought mental toughness training to the forefront of sports in 2002. We made mental toughness trainable. We haven’t stopped innovating.
If you’re serious about competing at the top of your game, WINNING STATE stands alone.
There’s a reason WINNING STATE is #1: We teach athletes how to conquer pressure and win.
Train your mental game to stay composed, instantly reset, and show up strong every game, every time.
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Since 2002, WINNING STATE has been the #1 mental toughness books for young athletes in every sport.